ABRA Visual Merchandising and Store Design handles a project from concept to design and then from production to installation. ABRA VM & SD is a one stop shop for design & production specializing in luxury brands in the retail sector in the Middle East & Africa region.
Established in 1992, ABRA Visual Merchandising and Store Design has grown from catering to the advertising industry to an industry leader in luxury shop fitting and POSM - design and production.
Starting its operations in 1992, ABRA is the name one refer to in VM & SD today in the MEA region. One salient feature in this progress has been the emphasis on quality in what we do and what we keep adding to our production capabilities.
Market dynamics has made ABRA further concentrate its efforts to cater to permanent fixtures and boutiques, retails positioning us among the top industry players in this region today.
Govindan is the Founder and Managing Director of the Company. Having a long track record of over a decade in advertising, holding various positions in leading agencies like JWT, Govindan began his business in 1992 by setting up a small screen printing unit catering mainly to the gifts and give-aways market in the UAE. Later, he only pioneered the concept of Visual Merchandising and Store design in the UAE.
Anand is the face of ABRA VM SD, starting as a young and dynamic team member of the company he has now grown over the years as a capable leader overseeing staff strength of 200+. He has worked closely with brands and studied the market trends in the industry for almost a decade; along with successfully managing to further develop ABRA as a brand and diversifying ABRA’s offering to the market. This, in effect has placed ABRA VM SD as one of the leading production facilities trusted by the luxury market in the MEA region.
• Humble beginnings• Admin assistant, sales executive, project manager, senior project manager and operations director• Strong industry experience working with over 30 brands on developing their VMSD• Excellent knowledge of materials and what works in the industry• Well received in the market by client, good relation with market
VM&SD displays are an essential component of any brand marketing program in today's mall centered buying culture. Securing and maintaining effective product placement and consistent brand identity are critical to the successful retail marketing of any product. After all, the best product won't sell if potential buyers don't know it's there.
Offering a full fledged in-house solution for end-to- end execution of retail display & store furniture, for our clients this translates into ABRA being the one-stop- shop for their project needs enabling them to eliminate having to source individual components from multiple suppliers & at the same time giving us better control costs, quality & timelines.
Our commitment to excellence has earned us the loyal support of a number of international clients with specialized display requirements. Travel retail, stand alone boutiques, Shop in Shops, Shop Fixtures, Animations that include Mall podiums etc. , you name it, ABRA understands visual merchandising. What works and why. And we have proven our skills delivering stunning displays to leading brands in the world. Whether it be Luxury or Animation.
Quality Control SupervisorYou are the talent that we are looking for, Contact us for more infoView Details
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Project ManagerWe're on the lookout for Project Manager to join our team!View Details
Endless opportunities: Exceptional experience. That’s what Abra is, for a job hunter. Abra is a strong brand in VMSD industry with Head quarters in Dubai, UAE. Internationally recognised by global brands, Abra has earned the respect and reputation as a company beholding CSR. At Abra, we believe in happiness of people and we try to achieve it through responsible employment. We have a great team in place and we're always looking for more. We need people who are ready to work in inspiring and collaborative teams, while respecting individual talents.
Here’s your opportunity to join a world class team
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Abra VM&SD International Fz LLC,
Plot 38 Abra round about,
Dubai Production City,
Sheikh Mohammad Bin Zayed Road, Dubai.
Telephone +971 4 4494064
Fax +971 4 4494063
Mr. Anand Kumar
Mr. Vinoth Kumar
Ideally located in Dubai, in the International Media Production Zone, now known as Dubai Production City, Abra has easy accessibility.